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Founder’s Story

 

Enjoying an ale inside McSorley's Old Ale HouseHi, I’m Max – a New Yorker for more than two decades and the founder of CityRover.  I started the company in 2010, after spending a few years at a major Wall Street bank.

 

By late 2008, in the tumultuous aftermath of the bursting of the credit bubble, I had realized that I felt much happier walking around New York City with my camera and learning about its history than staring at Excel spreadsheets on multiple flat-screen monitors.  So I soon left my job and spent half a year abroad in Europe (under the cover of completing my MBA as an exchange student in Barcelona).

 

While abroad, I got to spend a lot of time walking around European cities with the same backpack and camera I carried around back home.  I met amazing people, learned a lot about different cultures, and had some of the most memorable experiences in my life.

 

When I came back to New York as 2009 wound to a close, I was very intent on avoiding a return to the corporate grind in New York and felt very strongly about starting my own business.  I wanted to create something that would deliver some of the same experiences that made my time abroad so rewarding.

 

And that’s how CityRover was born.  It’s the anti-Starbucks, anti-Olive-Garden-in-Times-Square, and anti-double-decker-bus-tour company that focuses on some of the things I value most as a long-time New Yorker and avid traveler:  Great local history and pop culture, presented in an intimate, engaging and fun way, and non-touristy local spots to eat, drink, listen to live music, and sip a latte.

 

So whether you’ve lived in New York your whole life, just moved here, or are only visiting, take a walk with us and discover the city that becomes even more amazing when you see its nooks and crannies and learn about its rich history.

 

 

Here is a video clip from a Canadian TV show called “America Over the Edge” featuring yours truly:

 

And to learn more about me and the CityRover story, check out my e-book, Walking Away From Wall Street, available on Amazon’s Kindle platform and the Kindle app for iPhone, iPad, and Android devices.  To read the first two chapters, click here.